There are a few possible causes of this:
Your Google Ads account and Lunio account may be reporting in different time zones, causing data discrepancies.
There may be a slight time lag between the two platforms (e.g. Lunio may instantly register a customer click, whilst Google Ads takes a bit longer to process your clicks and data).
Your Google Ads data will include click types such as click to call and google my business interactions, which won't be counted by Lunio.
If you are concerned that your click numbers aren’t correct please contact us and we'll be happy to assist.
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